![]() culture as the #1 most loved beer brand.Ī brand that has long been synonymous with the beach, Corona is committing to removing 1 million pounds of plastic from shorelines and its business by the brand’s 100th birthday in 2025 through its “Protect Our Beaches” initiative with Oceanic Global, a nonprofit leader in ocean conservation. The refreshing flavor and carefree attitude of Corona Extra holds a respected place in U.S. ![]() Corona embodies “La Vida Más Fina” or “The Fine Life” as a modern expression of the brand’s lifestyle. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and Corona Hard Seltzer. To enter for a chance to win, consumers can visit the experience and keep an eye out for the call-to-action posts from on Instagram. “This unique experience allows consumers to kick back and immerse themselves in the ‘La Vida Más Fina’ spirit during the hectic holiday season.”Įvery day from November 3 through December 31, the brand is rewarding lucky Corona drinkers over the age of 21 the opportunity to win a Feliz Navidad mini-palm tree. “We’re thrilled to release a refreshing digital experience this Feliz Navidad season and provide Corona Extra fans instant access to the virtual O’Tannenpalm Tree Lot anytime, anyplace,” Alex Schultz, vice president of brand marketing, said. Consumers can also visit the gift shop and purchase Feliz Navidad merch directly from the O’Tannenpalm Tree Lot. In addition to all the festive music, lights, snow and, of course, limes, fans can audition a virtual holiday palm in their own space and then enter to win the real 10-inch decorated mini-tree, delivered directly to their home via Instant Win Game/Sweepstakes. At O’Tannenpalm’s Tree Lot, fans can explore and interact with a variety of exciting holiday elements, including a surprise grand finale activated only by introducing a real bottle of Corona to the scene. Like the ad, the virtual experience puts a refreshing spin on the classic holiday tradition. ![]() The experience pays homage to the iconic fan favorite Corona Extra “O’Tannenpalm” commercial, which has run each year during the holiday season since its debut in 1990. The immersive and interactive experience transports fans into a Corona-themed winter wonderland full of surprising and delightful interactive experiences, helping infuse their homes with “La Vida Más Fina” all season long. 05, 2022 (GLOBE NEWSWIRE) - This holiday season, Corona Extra is bringing Feliz Navidad festivities directly to consumers in augmented reality with the O’Tannenpalm’s Tree Lot. The brand reimagines classic tree lots with an immersive digital experience, offering consumers a chance to interact with the visually enthralling Corona Feliz Navidad world and win their own mini O’Tannenpalm treeĬHICAGO, Dec.
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